With the recent political turmoil targeting the tourism sector, Egypt has lined up a amount of promotional and branding actions to regain its picture and improve tourism.
The region will adopt a a few-pronged method to entice much more tourists - by means of tour planners, media and airways. It would also make double its finances on marketing and marketing this yr (its year begins from July) from the existing $400,000, said Adel El Masry, the director of Egypt Tourism Authority in India.
"We will invest a lot more in joint campaigning with tour planners and include much more airlines and new destinations. Alongside with this, we will also conduct a sequence of promotional routines, events, exhibitions and trade programs," he added.
The uprising in the month of January this yr had emptied hotels, casinos and bars and observed a forty per cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to eleven.2 per cent this calendar year, from eleven.5 for each cent ($ 12.five billion in 2010) very last yr.
With the theme, 'Let's go to Egypt- Egypt is safe', the place is promoting itself as a safe tourism location. Of the 14.seven million visitors who visited Egypt last 12 months, all around 70 for each cent arrived from Europe and 18 % from Arabian countries. It expects this range to increase to twenty five million by 2020.
Masry said Asian nations, especially India, was developing in terms of its outbound tourists. "This calendar year, we would focus a lot more on Asian nations."
Indian travelers in Egypt have been increasing at thirty per cent above the previous couple of a long time. Last year 114,000 Indian people visited Egypt. A great deal of Indian films are also getting shot in Egypt such as Singh is King.
"We are currently in dialogue with some of the film producers to shoot films in Egypt and are in the approach of assigning one more brand ambassador for the Indian market place," he mentioned. Bollywood actress Celina Jaitley is now the brand name ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Along with the historical, heritage, and cultural location, Egypt is marketing itself as a destination for wellness, religious, cruise journey and MICE (meeting, incentives, conferencing, and exhibitions).
The region will adopt a a few-pronged method to entice much more tourists - by means of tour planners, media and airways. It would also make double its finances on marketing and marketing this yr (its year begins from July) from the existing $400,000, said Adel El Masry, the director of Egypt Tourism Authority in India.
"We will invest a lot more in joint campaigning with tour planners and include much more airlines and new destinations. Alongside with this, we will also conduct a sequence of promotional routines, events, exhibitions and trade programs," he added.
The uprising in the month of January this yr had emptied hotels, casinos and bars and observed a forty per cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to eleven.2 per cent this calendar year, from eleven.5 for each cent ($ 12.five billion in 2010) very last yr.
With the theme, 'Let's go to Egypt- Egypt is safe', the place is promoting itself as a safe tourism location. Of the 14.seven million visitors who visited Egypt last 12 months, all around 70 for each cent arrived from Europe and 18 % from Arabian countries. It expects this range to increase to twenty five million by 2020.
Masry said Asian nations, especially India, was developing in terms of its outbound tourists. "This calendar year, we would focus a lot more on Asian nations."
Indian travelers in Egypt have been increasing at thirty per cent above the previous couple of a long time. Last year 114,000 Indian people visited Egypt. A great deal of Indian films are also getting shot in Egypt such as Singh is King.
"We are currently in dialogue with some of the film producers to shoot films in Egypt and are in the approach of assigning one more brand ambassador for the Indian market place," he mentioned. Bollywood actress Celina Jaitley is now the brand name ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Along with the historical, heritage, and cultural location, Egypt is marketing itself as a destination for wellness, religious, cruise journey and MICE (meeting, incentives, conferencing, and exhibitions).
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Check out here for some Celina Jaitley videos.. This article, Egypt Eyes at Indian Tourists is released under a creative commons attribution license.
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