When I heard about "Celebrity Inc(orporated)" by Jo Piazza, I was doubly excited. Firstly, I adore business books, and I could not wait to peer behind the curtain at various facets of the entertaining sector. Secondly, I was anticipating some escapism from the celebrity examples. As a career coach, my full focus is on career stories, but stars have that aura of unattainability, of being different from me and you. However , after reading the book, I realized that, while the stories have an intense, outlandish quality you'd expect from celebs, the career lessons still apply to everyday folks like you and me:
Compensation is situation-specific (Angelina Jolie and Brad Pitt). The opening chapter of the book focuses on the run-up of costs in celebrity baby photos, with attention on the Jolie-Pitt pictures. The bidding war peaks and then bursts, and the costs paid for photographs don't always follow a manifest reason. Even celebrities aren't immune to compensation market trends. Don't compare what you make to folks, in different conditions, during different time periods.
Know your allies and supporters (Tim McGraw). When Tim McGraw entered the fragrance business, he selected his production partner and his sales outlets based totally on his existing and target shoppers. He didn't just select the high-end stores. When you make a choice about your next employer or perhaps your next project, do this within the context of the relations you wish to build. It's not just about picking the biggest brand name or highest profile opportunity.
Being fired or fired is not the end of civilization (Taylor Hicks) .American Idol winner, Taylor Hicks, was dropped by his label after his first album, so he went on tour with the musical theatre production of Greaseand sold his very own albums at every stop, making 1 or 2 million dollars during the process. If your high-flying career hits a hindrance, you can spin it round with creativeness, persistence, and continuing to place yourself out there.
A powerful work ethic matters (Kim Kardashian). Yes, Piazza highlights Kim Kardashian's work ethic- reliably showing up at events, actively promoting, signing autographs and engaging with fans at every level. Even though a job doesn't look hard, there's difficult work behind it. If you would like to succeed, put in the work.
Consistency matters (Lindsay Lohan v. Charlie Glaze). Piazza maintains that it's not Lindsay Lohan's bad girl character that is derailing her career, as Charlie Sheen is able to to get it working for him. It's shortage of consistency in her imaging. For the non-celebrity professional, it's equally crucial to recognise that there is no one path to career success but it takes time to build a track record.
Don't underrate the importance of likeability (Valerie Bertinelli). Celebrity weight-loss contracts can translate to 6 figures per pound. Weight-loss firms select their celebrity members based totally on relatability, so Bertinelli is literally cashing in on her likeability. The non-celebrity pro can also profit from likeability. The choices of who to hire, who to plug, who to give the plum assignment to, who to let go vs who to keep regularly come down to who is supported and liked.
Acclimatize to a changing marketplace by learning new skills (Ashton Kutcher). Social media modified the marketplace for celebrities too , and Kutcher's eagerness and ability to embrace the new media has enabled him to jump in on the ground floor of rewarding tech company investments and establish himself as a go-to person in this speedily growing field. Pay attention to new trends. Be content to meet up with new people and explore different companies and networks.
Create assets that go past your working years (Michael Jackson). Piazza covers the "deleb" or dead celebrity market, with Michael Jackson being a shining example showing how profitable it can be when you earn money even after you aren't working. For the non-celebrity pro this underscores the significance of creating revenue stream for after you retire. For many it will be a retirement fund, like a 401k. But the Jackson example shows how it can be extensions of work made years earlier , and it's worth pondering how you might extend this to work you are currently doing.
Diversify your income streams (all). Each celebrity featured in the book had projects in multiple areas, whether or not it is Tim McGraw with entertainment and retail or Ashton Kutcher with entertainment and social media. You don't need to be your real job. This might. Mean running a side business, proactively setting aside money to invest, or consulting for industries outside your current one.
You've always got to hustle (all). I see many professionals with great careers and 10, 20 or even more years of expertise, lamenting how hard the market is even for them. There is this expectation that things should be less complicated now, after setting yourself up and amassing all of these talents and experiences. Celebs recognize how fleeting success can be so the best ones are always hustling. Whether it's the fired American Idol, Taylor Hicks, selling his very own records or Valerie Bertinelli, using weight control to transition back into the acting spotlight, celebs who succeed show a determination to come back, to try out some new things, to always try again.
These are vital lessons from celebs that are worth paying attention to.
Compensation is situation-specific (Angelina Jolie and Brad Pitt). The opening chapter of the book focuses on the run-up of costs in celebrity baby photos, with attention on the Jolie-Pitt pictures. The bidding war peaks and then bursts, and the costs paid for photographs don't always follow a manifest reason. Even celebrities aren't immune to compensation market trends. Don't compare what you make to folks, in different conditions, during different time periods.
Know your allies and supporters (Tim McGraw). When Tim McGraw entered the fragrance business, he selected his production partner and his sales outlets based totally on his existing and target shoppers. He didn't just select the high-end stores. When you make a choice about your next employer or perhaps your next project, do this within the context of the relations you wish to build. It's not just about picking the biggest brand name or highest profile opportunity.
Being fired or fired is not the end of civilization (Taylor Hicks) .American Idol winner, Taylor Hicks, was dropped by his label after his first album, so he went on tour with the musical theatre production of Greaseand sold his very own albums at every stop, making 1 or 2 million dollars during the process. If your high-flying career hits a hindrance, you can spin it round with creativeness, persistence, and continuing to place yourself out there.
A powerful work ethic matters (Kim Kardashian). Yes, Piazza highlights Kim Kardashian's work ethic- reliably showing up at events, actively promoting, signing autographs and engaging with fans at every level. Even though a job doesn't look hard, there's difficult work behind it. If you would like to succeed, put in the work.
Consistency matters (Lindsay Lohan v. Charlie Glaze). Piazza maintains that it's not Lindsay Lohan's bad girl character that is derailing her career, as Charlie Sheen is able to to get it working for him. It's shortage of consistency in her imaging. For the non-celebrity professional, it's equally crucial to recognise that there is no one path to career success but it takes time to build a track record.
Don't underrate the importance of likeability (Valerie Bertinelli). Celebrity weight-loss contracts can translate to 6 figures per pound. Weight-loss firms select their celebrity members based totally on relatability, so Bertinelli is literally cashing in on her likeability. The non-celebrity pro can also profit from likeability. The choices of who to hire, who to plug, who to give the plum assignment to, who to let go vs who to keep regularly come down to who is supported and liked.
Acclimatize to a changing marketplace by learning new skills (Ashton Kutcher). Social media modified the marketplace for celebrities too , and Kutcher's eagerness and ability to embrace the new media has enabled him to jump in on the ground floor of rewarding tech company investments and establish himself as a go-to person in this speedily growing field. Pay attention to new trends. Be content to meet up with new people and explore different companies and networks.
Create assets that go past your working years (Michael Jackson). Piazza covers the "deleb" or dead celebrity market, with Michael Jackson being a shining example showing how profitable it can be when you earn money even after you aren't working. For the non-celebrity pro this underscores the significance of creating revenue stream for after you retire. For many it will be a retirement fund, like a 401k. But the Jackson example shows how it can be extensions of work made years earlier , and it's worth pondering how you might extend this to work you are currently doing.
Diversify your income streams (all). Each celebrity featured in the book had projects in multiple areas, whether or not it is Tim McGraw with entertainment and retail or Ashton Kutcher with entertainment and social media. You don't need to be your real job. This might. Mean running a side business, proactively setting aside money to invest, or consulting for industries outside your current one.
You've always got to hustle (all). I see many professionals with great careers and 10, 20 or even more years of expertise, lamenting how hard the market is even for them. There is this expectation that things should be less complicated now, after setting yourself up and amassing all of these talents and experiences. Celebs recognize how fleeting success can be so the best ones are always hustling. Whether it's the fired American Idol, Taylor Hicks, selling his very own records or Valerie Bertinelli, using weight control to transition back into the acting spotlight, celebs who succeed show a determination to come back, to try out some new things, to always try again.
These are vital lessons from celebs that are worth paying attention to.
About the Author:
Caroline Ceniza-Levine is one off Fortune 500 recruiter who now offers career coaching for your dream occupation. Her company SixFigureStart.com also provides steerage for those trying to find job search success.
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