Saturday, October 1, 2011

Custom Printed T-shirts Allow For Cultural Determination

By Gladys Holland


Clothing is an interesting aspect of post modern culture, and custom printed t-shirts one more interesting development in fashion. Before the Second World War shirts had collars fixed on with studs and t shirts might have been considered underwear. After the War they became fashionable and took on many hues and designs.

The T shirt phenomenon cuts across all levels of society. Old ladies wear them as fashion statements that signal a youthful outlook. They are favored by the very young and by young adults. Their versatility is ensured by the wide variety of designs and motifs that can be printed on clothes that are comfortable for all to wear.

Individuality is under some threat in post modern society. There are many more people on the planet than ever before and considerable pressure towards conformity. Clothing seems to be one way in which people can conform and yet present some individual identity through the design on the shirt that they wear.

Signs have been important in societies ever since cave dwellers painted on the walls of caves. Signs and pictures convey succinct messages about what people like, what they believe in and what they stand for. Like rock art, t-shirts make comments about the state of society, and they also make fashion statements reflecting the caliber of a society's intellectual capacity.

It is pleasing to wear clothes that record an achievement or memorable experience. For example, people who undertake tours or expeditions often keep shirts as useful mementos. Tour groups often print shirts so that all the people in a group can develop an esprit de corps by wearing what is in effect a sort of uniform.

The advent of the Internet and its associated consequences has perhaps put an end to the post modern era and introduced a new era, yet to be named. It is radically affected by computer technology. Custom printed t-shirts that can be designed online according to chosen specifications are manifestations of this new age. It is possible to exploit technology to create truly original clothes. Read more about: custom printed tshirts




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