There is nothing better or more exhilarating for a young fan than to be wearing the same hat, shirt, jersey, or anything else that his favorite player wears. Especially if he wears it on the field, like a practice jersey. The Seahawks hats that the players wear on the sidelines even are for sale and easily obtainable.
It was not so long ago that the hats and jerseys the players all wore were almost impossible to get. This was especially true if you lived in a different market from where your favorite team played. Back then if you really wanted an out of market players jersey or an out of market team hat you actually had to travel.
With the addition of some very good draft picks over the last couple of years, the Seahawks have actually turned into a team that people worry about. They worry about having to go to Seattle and play in their loud stadium. They worry about the quarterback not being able to hear the plays or other players not hearing him.
They worry about how loud the fans get on defense when they are trying to settle in with their defensive plays but the fans are so loud that nobody can hear anything. This is especially harsh when they are down around the goal line or anywhere in the Red Zone. When they are in that area the fans get so loud that no one can hear anything.
The partnership between New Era and the NFL was a win for everyone involved. The merchandise that they produced were top of the line in quality and the designs of the head wear themselves were great and the consumers loved them. That was evident by the sales numbers that were coming in. Then to boost sales, the NFL started new projects.
Not anymore. More and more shops have opened up online and people can buy this stuff any day of the year. The consumer now has access to anything they want from their teams and anytime they want it. There are no longer restrictions on when is the best time to sell or not. They can even customize the accessories they purchase.
These and other marketing programs really took of and helped the NFL gain its foothold in the clothing market, one that it would not let go. The people who were buying things from markets other than their own were relishing in the fact that they could have the merchandise that they wanted even though they may have lived 1000 miles away.
The Seahawks hats sold extremely well too. Even though the team itself did not do all that well through the years they sold just as well as the rest of the teams. It would not take long at all for the Hawks to even the playing field with a couple good draft picks. Once they had a couple popular star players that would increase their sales even more.
It was not so long ago that the hats and jerseys the players all wore were almost impossible to get. This was especially true if you lived in a different market from where your favorite team played. Back then if you really wanted an out of market players jersey or an out of market team hat you actually had to travel.
With the addition of some very good draft picks over the last couple of years, the Seahawks have actually turned into a team that people worry about. They worry about having to go to Seattle and play in their loud stadium. They worry about the quarterback not being able to hear the plays or other players not hearing him.
They worry about how loud the fans get on defense when they are trying to settle in with their defensive plays but the fans are so loud that nobody can hear anything. This is especially harsh when they are down around the goal line or anywhere in the Red Zone. When they are in that area the fans get so loud that no one can hear anything.
The partnership between New Era and the NFL was a win for everyone involved. The merchandise that they produced were top of the line in quality and the designs of the head wear themselves were great and the consumers loved them. That was evident by the sales numbers that were coming in. Then to boost sales, the NFL started new projects.
Not anymore. More and more shops have opened up online and people can buy this stuff any day of the year. The consumer now has access to anything they want from their teams and anytime they want it. There are no longer restrictions on when is the best time to sell or not. They can even customize the accessories they purchase.
These and other marketing programs really took of and helped the NFL gain its foothold in the clothing market, one that it would not let go. The people who were buying things from markets other than their own were relishing in the fact that they could have the merchandise that they wanted even though they may have lived 1000 miles away.
The Seahawks hats sold extremely well too. Even though the team itself did not do all that well through the years they sold just as well as the rest of the teams. It would not take long at all for the Hawks to even the playing field with a couple good draft picks. Once they had a couple popular star players that would increase their sales even more.
No comments:
Post a Comment