Sunday, January 8, 2012

Pop Art and Celebrities

By Lucia Baker


As a mnemonic of popular culture, pop art has played a pivotal role in bringing focus on to diverse aspects of consumerism. Encompassing various objects, this art form has focused on important characters and personalities too. Celebrities have thus been an important part of the culture and the ever evolving popart movement.

The beginning Andy Warhol was an iconic pop artist who gave shape, form and direction to the pop art movement. He loved fame and was an important part of social gatherings. He enjoyed drawing portraits of celebrities, work that brought him recognition, good sizable income and also social standing. His famous works include portraits of Marylin Monroe, Elizabeth Taylor, Jaqueline Kennedy and other celebrities. Many other artists too drew similar portraits. Soviet and Chinese propaganda portraits also featured celebrities like Chairman Mao while the silhouette style featured Eminem. Shepherd Fairey's work on the Obama campaign, though unofficial, is another important indicator.

Current trends Even in the current world, celebrity pop portraits continue to be popular, and for varied reasons. For one, people are always on the look-out for innovative portrait styles of the favourite celeb. Pop is one medium that allows for novel styles of such portraits. Secondly, lives of celebrities are public and often praised or critiqued for a range of reasons. This gives pop art artists plenty of material to create interesting portraits. Either from drawing, colouring or to putting together a collage of different facets of a celebrity's life, varied styles have been made popular today.

Celebrity collectibles Most celebrities enjoy these versions of themselves as it brings them to the limelight. Many of them also get such portrait versions commissioned, so as to leave behind a legacy not just of their name, but of the art style they chose. It also shows interesting facets of their personalities that would have otherwise been difficult to chronicle in a normal portrait. With new printing technologies it is also possible for both pop art artists and celebrities to promote works on diverse mediums of key chains, canvas prints, paper prints, wood blocks and even ceramic.

Online Markets The advent of online markets and e-commerce has also made these portraits much more accessible to customers. People can easily shop online from the comfort of their personal computers to access a wide range of celebrity portraits. Varied sites and tools allow people to easily compare and then purchase styles that best suit their requirements and often dcor.

Natalie Portman has made quit a career for herself, but before her acting career she went to Harvard University. Her parents had met at Ohio State University, but she was born in Jerusalem, Israel. At the age of three, her family moved to the United States in 1984. Portman attended Harvard University with a major in psychology. The actress graduated in 2003 with a Bachelor's of Arts in Psychology.

For example the use of Nkem Owoh (male) in the Harpic advert was a mismatch. As a norm in Nigeria, men do not clean toilets at home, since it is regarded as part of the domestic duties of a woman. Hence the target audience to promote any toilet cleaning products are "women". The use of the celebrity was hinged on outstanding success recorded as a Nollywood star, hence they felt his popularity would effectively promote the brand and tremendously boost sales. They must have realized that using him was a wrong move as women considered it as a mere advertorial propaganda to make them buy the product. His stepping aside brought on board the remarkable Bukky Wright, though following her predecessor's formulaic advert. Women easily warmed up to her, and the stereotyped message became realistic, casting out earlier doubts as to the product's effectiveness which had lingered on in their minds prior to the celebrity swap. Joke Silva has also taken over the brand promotion reins from he,r regrettably with the monotonous advert. Imagine using a man for a diapers advert, or one aimed at promoting a range of baby or cosmetic products! No matter how good looking the man is, no matter how humorous the advert turns out to be, at best it would translate into a well packaged splitting seconds side show applauded by the women folk. The impact Akin ( Chinedu Ikedezie) and Pawpaw (Osita Iheme) made in promoting "OK Sweets" would not have been the same if an "adult looking" celebrity had taken a shot at it. Children regard the duo as "Children stars" to whom they can relate with, though naive about their real ages, or their inability to comprehend that they are "little men" with child like facial and physical features who have lit up the lives of Hollywood fans. Children have gladly embraced the products prompting their parents to purchase the treasured sweets.




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