A little renown football merchandise manufacturer Puma wanted to create attention in the world cup yet they did not have enough money to be able to do this. This made them to design a special message where they had it specially designed and they really wanted it to reach far and wide. The message read love.
They were able to plan well on how to be able to make an impact in the world cup by making a viral advertisement which they knew would be able to capture a large audience. They were able to create two viral videos which they wanted to use to be able to attract the fans to their brand.
The marketing manager Brett Bellinger was able to come up with the idea despite the issue of the limited amount of funds he knew it would be hard to be able to capture the market in the international arena.
The response was overwhelming especially from the different social networks where the fans were able to post their comments once they were able to view the video on you tube. The video was designed in such a way that one of the helicopters flew right on top of the stadiums.
The helicopter flew in some of the stadiums and on one of the stadiums it was seen that different vehicles had been arranged to portray love=football message.
They posted this video together with another one where they were able to receive large international response from different people who posted their blog messages who were able to determine it was the puma brand even without the video being branded to belong to puma.
The team that worked on the advertisement was conscious of the FIFA regulations so they had to make their advertisement in such a way that FIFA would not penalize them or ask them to pay just like other brands that wanted their presence to be felt in the stadium.
It wasn't an easy job to do especially for the agency Gloo that was responsible for the advertising having to compete with football merchandise brands such as Nike, Adidas and Umbro whom already had their presence felt by the merchandise which both the players and the fans were wearing.
They were able to plan well on how to be able to make an impact in the world cup by making a viral advertisement which they knew would be able to capture a large audience. They were able to create two viral videos which they wanted to use to be able to attract the fans to their brand.
The marketing manager Brett Bellinger was able to come up with the idea despite the issue of the limited amount of funds he knew it would be hard to be able to capture the market in the international arena.
The response was overwhelming especially from the different social networks where the fans were able to post their comments once they were able to view the video on you tube. The video was designed in such a way that one of the helicopters flew right on top of the stadiums.
The helicopter flew in some of the stadiums and on one of the stadiums it was seen that different vehicles had been arranged to portray love=football message.
They posted this video together with another one where they were able to receive large international response from different people who posted their blog messages who were able to determine it was the puma brand even without the video being branded to belong to puma.
The team that worked on the advertisement was conscious of the FIFA regulations so they had to make their advertisement in such a way that FIFA would not penalize them or ask them to pay just like other brands that wanted their presence to be felt in the stadium.
It wasn't an easy job to do especially for the agency Gloo that was responsible for the advertising having to compete with football merchandise brands such as Nike, Adidas and Umbro whom already had their presence felt by the merchandise which both the players and the fans were wearing.
About the Author:
In addition to Puma, this author also regularly writes on 500 Lovemaking Tips and Blow By Blow Review.
No comments:
Post a Comment